Brand Strategy
Stop guessing. Start building real brand strategy decks, that help build real brands. A 6-week live batch to help you think clearly, structure your ideas, and confidently present brand strategy, without templates or fluff.
Original price was: ₹25,000.00.₹18,999.00Current price is: ₹18,999.00.
Stop guessing. Start building real brand strategy decks, that help build real brands.
What the Brand Strategy Batch actually helps with
You learn how to build real strategy
No vague frameworks or ChatGPTish bullsh*t. You learn how to arrive at decisions you can defend in a room full of stakeholders.
You apply everything to a real brand
From session one, you pick a brand. Every concept, framework, and decision is applied to that brand so you know exactly how to repeat the process later.
You walk out with a proper strategy deck
A full, coherent brand strategy deck you can use with clients or internally.
You get feedback before you move forward
Every session starts with reviewing your applied work. Feedback first. Teaching next. So mistakes don’t compound.
You start charging for thinking, not just execution
Because you’re no longer adding ideas. You’re shaping direction, positioning, and decisions.
You’re not doing this alone anymore
You get access to a community of writers, strategists, designers, social media managers, and founders who are all figuring out similar things at the same time.
Learn to build strategy decks that actually help build a brand.
And turn it into a deck clients will pay for.
Course Curriculum
A live, thinking-led brand strategy program.
Every session is live, followed by applied work and direct feedback.
There are no recordings.
Showing up is part of the process.
- What brand strategy actually is (and what it’s not)
- Why most strategies fail in the real world
- How to build strategy that’s useful, not decorative
- Identifying what your brand stands against
- Understanding beliefs, tensions, and category clichés
- Using contrast to make brands sharper and more memorable
- Defining how a brand would think, speak, and behave
- Moving beyond generic archetypes
- Making personality usable across content and campaigns
- What tonality really means in practice
- Using tonal scales instead of vague adjectives
- Keeping the brand consistent without sounding repetitive
- Applying strategy to Hero, Hub, and Hygiene content
- Translating thinking into real outputs
- Making sure strategy actually shows up in execution
- Presenting your full brand strategy
- Live feedback and refinement
- Walking away with a strategy deck you can confidently show or sell
Strategy Batch - April
All sessions are live • Times in IST
| Session Topic | Date | Timing |
|---|---|---|
| Understanding Brand Strategy | April 10 | 9-11 pm |
| Brand Enemy & Community Triggers | April 17 | 9-11 pm |
| Brand Personality | April 24 | 9-11 pm |
| Brand Tonality | May 1 | 9-11 pm |
| Hero, Hub and Hygiene content | May 8 | 9-11 pm |
| Deck Presentation | May 15 | 9-11 pm |
What you actually build here
You build a full brand strategy, end to end. Not a concept. Not slides filled with words. A real, defensible strategy.
- Apply everything to one real brand of your choice
- Know exactly how you arrived at every decision
- Leave with a strategy deck you can show in pitches
- Stop guessing and start reasoning with a clear 'why'
- Learn to see patterns across brands, not just admire work
- Think like someone who belongs in strategy conversations
Meet The Person Behind Mad Ad Woman
I’m Pranita.
I’ve worked as a copywriter, strategist, freelancer, and now run a branding and communication agency.
I’ve built brands, worked with businesses, and trained over 1200 writers and strategists who now do the same.
Most of what I teach comes from being in rooms where decisions had to be made. Everything here comes from real projects, real briefs, and real mistakes that taught me what actually holds up.
Meet The Person Behind Mad Ad Woman
I’m Pranita.
What the students say
Everything you get inside The Brand Strategy Batch
6 Live Brand Strategy Sessions
(120 minutes each)
One Brand, One Strategy
Built Across 6 Weeks
Direct, Ongoing Feedback
on Your Strategy
A Complete, Portfolio-Ready
Brand Strategy Deck
Frameworks to Build Strategy
(Not Templates)
Access to a
Focused Community
Access to All
Guest Sessions
Completion Certificate
Course Recognition
A live, hands-on batch.
Built for people who want to do the work. This is a live program with limited seats. You show up, you participate, you get better. That’s the deal.
Limited Seats. Live Only.
This batch is intentionally small so I can review your work properly. There are no recordings.
No Refunds.
Once you book a seat, it’s locked. Because seats are limited and feedback is involved.
Real Feedback.
Not passive learning. You’ll get live assignments, detailed feedback, and a portfolio shaped through the batch.
You Pay Once.
No upsells. No surprise add-ons. Everything that’s part of the batch is included.
Frequently Asked Questions
- One live session per week, 120 minutes each, over 6 weeks.
- Outside class, you’ll spend time applying what’s taught to your chosen brand.
- The time you put in directly affects how strong your final strategy becomes.