Live Sessions
Live Sessions
No Recordings
Limited Seats

Brand Strategy

⭐⭐⭐⭐⭐ 4.7/5 (based on 500+ students)
Live Session : 6 Per Session : 120 Minutes Live Brand Work
Starting From 5th June To 17th July

You’ve been writing for years, and you’re good, which is why you’ve been promoted as far as a writer gets promoted at your kind of agency or company.
The next jump is to a strategist or a creative director or a partner. Those people don’t write more, they think more.
Learn the thinking by applying it in the batch itself.

Original price was: ₹25,000.00.Current price is: ₹18,999.00.

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6 live sessions. You pick one real brand on day one, and apply everything we discuss to that brand. By week 6, you have a finished strategy deck. No templates or frameworks to memorize.

Brand decks built in the Strategy Batch.

Real brand strategy decks from past Strategy Batch students.

What the students say

  • 5/5

    I always thought I knew brand strategy. Turns out, I barely knew 5% of it. Taking the Brand Strategy course with you was a much-needed reality check. I didn't just learn what brand strategy is, I learned what it isn't (trust me that clarity is just as important). What I loved most? It wasn't a textbook-heavy, jargon-filled course. We spoke about everything from advertising and real-world strategy to office politics, decision-making, and the messy parts no one talks about. It was insightful, practical, and refreshingly honest.

  • 5/5

    Honestly, I'd be the happiest person if you don't take this course. In fact, I hope you don't. That way, people like me (who actually want to get better at brand strategy) can keep this goldmine of knowledge to ourselves. It's too good. So good that I'd rather it stay a well-kept secret. Pranita breaks down brand strategy in a way that makes you realize just how much you didn't know. Before this, I was out here piecing together information, thinking I had it all figured out. Turns out, I didn't. Now, my approach is structured, my client work is sharper, and honestly? I don't need more people knowing what I now know. So yeah, do yourself (and me) a favor - skip this course. Stay exactly where you are. Let me have this edge.

  • 5/5

    As a performance marketing professional, even after doing everything right, I couldn't really reach/talk to my tg, but after the strategy batch, my mind automatically started to realise that performance marketing is not about just numbers. You get to understand how the Communication actually works. Pranita really hand-holds at every step. And the Community is the bonus. Would 100% recommend to every marketing professional.

  • 5/5

    Pranita's course is different from all other courses. It's LITERALLY hands-on. You'll understand what you're doing and why you're doing it. The batch has limited number of people so that there is enough time for everyone to discuss their doubts. Her understanding of brands is supreme.

  • 5/5

    It was a really great experience working with Pranita. She has a uniquely creative way of looking at things and brings a fresh perspective to everything she does. She helped me understand how to view brands in a more interesting, human, and engaging way rather than making them feel boring or generic. What I appreciated most was how she encouraged moving away from ChatGPT-ish language and focusing more on clarity, originality, and real connection. Overall, it was a very insightful and enjoyable experience.

  • 5/5

    THE ONLY THING I HATE ABOUT THE CLASS is not being able to find a suitable company where I can practice and use everything that I have learnt in the classes. Every session is so engaging, it fills you with enthusiasm and eagerness to utilise whatever Pranita has taught. She is extremely patient and answers everything and I would say one of the best mentors I have ever encountered. One reason why YOU SHOULD JOIN THE CLASS - if you want your resume to stand out and be chosen, you got to enroll. Later, when you are selected for the job, YOU WILL NEED THE SKILLS.

You've taken courses that taught you a framework you never used. This isn't that.

₹25,000
₹18,999

Limited period discount

Enroll Now

Learn to build strategy decks that actually help build a brand.

And turn it into a deck clients will pay for.

What the Brand Strategy Batch actually helps with

You learn how to build real strategy

No vague frameworks or ChatGPTish bullsh*t. You learn how to arrive at decisions you can defend in a room full of stakeholders.

You apply everything to a real brand

From session one, you pick a brand. Every concept, framework, and decision is applied to that brand so you know exactly how to repeat the process later.

You walk out with a proper strategy deck

A full, coherent brand strategy deck you can use with clients or internally.

You get feedback before you move forward

Every session starts with reviewing your applied work. Feedback first. Teaching next. So mistakes don’t compound.

You start charging for thinking, not just execution

Because you’re no longer adding ideas. You’re shaping direction, positioning, and decisions.

You’re not doing this alone anymore

You get access to a community of writers, strategists, designers, social media managers, and founders who are all figuring out similar things at the same time.

Course Curriculum

A live, thinking-led brand strategy program.

Every session is live, followed by applied work and direct feedback.

There are no recordings.
Showing up is part of the process.

  • What brand strategy actually is (and what it’s not)
  • Why most strategies fail in the real world
  • How to build strategy that’s useful, not decorative
  • Identifying what your brand stands against
  • Understanding beliefs, tensions, and category clichés
  • Using contrast to make brands sharper and more memorable
  • Defining how a brand would think, speak, and behave
  • Moving beyond generic archetypes
  • Making personality usable across content and campaigns
  • What tonality really means in practice
  • Using tonal scales instead of vague adjectives
  • Keeping the brand consistent without sounding repetitive
  • Applying strategy to Hero, Hub, and Hygiene content
  • Translating thinking into real outputs
  • Making sure strategy actually shows up in execution
  • Presenting your full brand strategy
  • Live feedback and refinement
  • Walking away with a strategy deck you can confidently show or sell

Strategy Batch - April

All sessions are live • Times in IST

Session Topic Date Timing
Understanding Brand Strategy April 10 9-11 pm
Brand Enemy & Community Triggers April 17 9-11 pm
Brand Personality April 24 9-11 pm
Brand Tonality May 1 9-11 pm
Hero, Hub and Hygiene content May 8 9-11 pm
Deck Presentation May 15 9-11 pm

Brand Strategy Batch June Schedule

All sessions are live - Times in IST

Session Topic Date Timing
Understanding Brand Strategy June 5 9-11 pm
Brand Enemy & Community Triggers June 12 9-11 pm
Brand Personality June 19 9-11 pm
Brand Tonality July 3 9-11 pm
Hero, Hub and Hygiene content July 10 9-11 pm
Deck Presentation July 17 9-11 pm

This is as practical as brand strategy courses can get. I teach you exactly what we use at my agency for clients who pay us lakhs to do this work.

₹25,000
₹18,999

Limited period discount

Enroll Now

Meet The Person Behind Mad Ad Woman

I’m Pranita.

I’ve worked as a copywriter, strategist, freelancer, and now run a branding and communication agency.

I’ve built brands, worked with businesses, and trained over 1200 writers and strategists who now do the same.

Most of what I teach comes from being in rooms where decisions had to be made. Everything here comes from real projects, real briefs, and real mistakes that taught me what actually holds up.

Meet The Person Behind Mad Ad Woman

I’m Pranita.

Pranita - Founder of Mad Ad Woman

Everything you get inside
The Brand Strategy Batch

6 Live Brand Strategy Sessions

(120 minutes each)

One Brand, One Strategy

Built Across 6 Weeks

Direct, Ongoing Feedback

on Your Strategy

A Complete, Portfolio-Ready

Brand Strategy Deck

Frameworks to Build Strategy

(Not Templates)

Access to a

Focused Community

Access to All

Guest Sessions

Completion Certificate

Course Recognition

You pick one real brand on day one (your own, a client's, or one you've always wanted to crack open) and apply everything I teach to that brand.

₹25,000
₹18,999

Limited period discount

Enroll Now

A live, hands-on batch.

Built for people who want to do the work. This is a live program with limited seats. You show up, you participate, you get better. That’s the deal.

Limited Seats. Live Only.

This batch is intentionally small so I can review your work properly. There are no recordings.

No Refunds.

Once you book a seat, it’s locked. Because seats are limited and feedback is involved.

Real Feedback.

Not passive learning. You’ll get live assignments, detailed feedback, and a portfolio shaped through the batch.

You Pay Once.

No upsells. No surprise add-ons. Everything that’s part of the batch is included.

By week six, you have a finished strategy deck. Real work. Real decisions.

₹25,000
₹18,999

Limited period discount

Enroll Now

Frequently Asked Questions

Once your payment goes through, you’ll get a confirmation email with the link to a WhatsApp group. Every batch has a start date, and you’ll receive all the details in the WhatsApp group itself. The strategy batch is a 6-week live intensive brand strategy program.
  • One live session per week, 120 minutes each, over 6 weeks.
  • Outside class, you’ll spend time applying what’s taught to your chosen brand.
  • The time you put in directly affects how strong your final strategy becomes.
No. There are no recordings for this batch. The learning happens live, through discussion, feedback, and real-time application. This is intentional.
The sessions are conducted primarily in English, with explanations switching to Hindi when it helps clarity.
No. You don’t need to have worked as a strategist before. You do need to be willing to think, apply, and sit with feedback. This batch is designed to take you from ‘I sort of get strategy’ to ‘I can build and present one confidently.’
No. This batch is for copywriters, marketers, freelancers, agency folks, and founders who want to learn how to build real brand strategy, not just execute briefs.
Yes, a signed digital certificate is available to the students after successful completion of the course.
You can cancel your booking at any point. However, there are no refunds, since the batch has limited seats and live involvement. Please enrol only if you’re sure.
Yes. You’ll get access to a focused community of copywriters, designers, social media managers, and entrepreneurs all working through similar problems, at similar stages.

Starting From ₹18999/-
Benefits Curriculum FAQ
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