Six weeks of building brand positioning, persona, tonality, enemy, and more for your chosen brand.
Enroll · ₹25,000 ₹18,999 →6 live sessions. You pick one real brand on day one, and apply everything we discuss to that brand. By week 6, you have a finished strategy deck. No templates or frameworks to memorize.
My kids have worked on brand strategy for —
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A better product rarely wins on its own, a sharper position does. Three brands that walked into crowded categories and won, by standing for something the giants couldn’t.
Everyone else led with the health claim. The Whole Truth led with radical honesty, with the full ingredient list on the front, calling out an industry built on fine print. It sold trust in a category that had run out of it.
Every beauty brand was selling an airbrushed version of you. Dove named it the enemy, and real beauty changed who the soap was for. Everyone else sold perfect. Dove sold real.
In a market owned by four global giants all shouting a version of you can do it, BlissClub built activewear around what women actually needed. People like you and me who spend 8+ hours on a chair, in front of a screen, are not getting motivated looking at athletes.
None of them had the bigger budget.
All of them had the sharper strategy.
If you’d rather shape how a brand thinks than wait to be told what to make, this is your room.
I don't sell templates. You get real strategy for a real brand you picked on day one (with enemy, persona, positioning, tonality, all of it). By week 6, you can show it to a client, a CMO, or a hiring manager, and charge monies for it!
If I can be fully honest with you, brand strategy isn't the deck that you'll be creating. The deck is the end result. The thinking is what you'll use on every brief, every pitch, every time you do brand strategy, every job interview after this.
Most writers are paid by the word, by the deck, by the deliverable. Strategists are paid for the calls they're in, the thinking they apply in a way others can't. This batch moves you from one side of that table to the other.
You start talking about how you shape how a brand thinks about itself. It pays better, and makes you less dependent on charging for the number of words you can fit in a document.
30 seats · cohort opens Nov 4, 2026
Pranita’s Brand Strategy course was one of the most thoughtfully designed learning experiences I’ve had. Every session felt like a deep strategy workshop and learning alongside such a diverse cohort was just as valuable as learning from Pranita herself. The only addition I’d love to see is a set of post session resources or digital notes to revisit the key frameworks over time. Other than that, it’s an experience I’d recommend without any hesitation.
Main apni favourite hoon, aur ab Pranita ke Brand Strategy frameworks bhi mere favourite hain! Just like Aman said it best, "6 weeks, strategy in!" And honestly? She delivered exactly that. The class was fun, focused, and fantastic. Small batch, big learning. No question was too stupid, no concept too rushed. Every framework got the time it deserved, and by the end of it, I had my very own end-to-end brand strategy pitch deck to show for it. Lo chali main, Mad Ad Woman ke frameworks leke, ready to apply them on every brand I work on. 🎬 Mad Ad Woman, highly recommend. Pranita, you're a favourite now. 😄
THE ONLY THING I HATE ABOUT THE CLASS is not being able to find a suitable company where I can practice and use everything that I have learnt in the classes. Every session is so engaging, it fills you with enthusiasm and eagerness to utilise whatever Pranita has taught. She is extremely patient and answers everything and I would say one of the best mentors I have ever encountered. Classes can get lengthy at times. Sometimes, we drift off topic too, but everything that is discussed is informative and sharing of experiences by everyone. I will give you one reason why YOU SHOULD JOIN THE CLASS — If you want your resume to stand out and be chosen, you got to enroll. Later, when you are selected for the job, YOU WILL NEED THE SKILLS.
Had an incredible strategy session with Pranita. It's rare to find someone who can strip away the jargon and speak so clearly about the 'on-the-ground' reality of brand building in India. Her insights on identifying high-intent clients and simplifying the strategy pitch were a total game-changer for my perspective. She's a powerhouse of practical knowledge!
Attended Pranita's Strategy Batch and it was genuinely amazing. The way she teaches strategy, explains concepts, and makes you actually think beyond surface-level ideas is something I really loved. But the best part honestly was the homework, practice sessions, and brainstorming exercises she makes us do. It pushes you to think creatively and strategically instead of just passively listening. That practical approach makes such a huge difference. Every session felt engaging, insightful, and super valuable. You can clearly see the effort, knowledge, and thought she puts into everything. Pranita, you're genuinely amazing at what you do!
I always thought I knew brand strategy. Turns out, I barely knew 5% of it. Taking the Brand Strategy course with you was a much-needed reality check. I didn't just learn what brand strategy is, I learned what it isn't (trust me that clarity is just as important). What I loved most? It wasn't a textbook-heavy, jargon-filled course. We spoke about everything from advertising and real-world strategy to office politics, decision-making, and the messy parts no one talks about. It was insightful, practical, and refreshingly honest.
As a performance marketing professional, even after doing everything right, I couldn't really reach/talk to my TG, but after the strategy batch, my mind automatically started to realise that performance marketing is not about just numbers. You get to understand how the communication actually works. Pranita really hand-holds at every step. And the community is the bonus. Would 100% recommend to every marketing professional.
Pranita's course is different from all other courses. It's LITERALLY hands-on. You'll understand what you're doing and why you're doing it. The batch has limited number of people so that there is enough time for everyone to discuss their doubts. Her understanding of brands is supreme.
Being an entry level individual I liked your session. It was insightful and there was a comfortable but progressive environment in the class. Unlike other sessions, you gave complete time and effort to make us understand things.
I really love the atmosphere you have created — super comfortable, we brainstorm together, and the insights you share are great. Overall it's ahh-mazing.
The Brand Strategy Course is easy to learn and impossible to forget! It is perfect for people who run their own business, those working with other brands, copywriters, or anyone in the business of growing a business. Pranita's insights and teaching style is the cherry on the top!
This has been the most eye-opening course I've taken till now. I've never looked at a brand through this lens. It is super fun and this will set me apart in my job applications too. Thanks Pranita, you're a creative mastermind!
Pranita’s Brand Strategy course was one of the most thoughtfully designed learning experiences I’ve had. Every session felt like a deep strategy workshop and learning alongside such a diverse cohort was just as valuable as learning from Pranita herself. The only addition I’d love to see is a set of post session resources or digital notes to revisit the key frameworks over time. Other than that, it’s an experience I’d recommend without any hesitation.
Main apni favourite hoon, aur ab Pranita ke Brand Strategy frameworks bhi mere favourite hain! Just like Aman said it best, "6 weeks, strategy in!" And honestly? She delivered exactly that. The class was fun, focused, and fantastic. Small batch, big learning. No question was too stupid, no concept too rushed. Every framework got the time it deserved, and by the end of it, I had my very own end-to-end brand strategy pitch deck to show for it. Lo chali main, Mad Ad Woman ke frameworks leke, ready to apply them on every brand I work on. 🎬 Mad Ad Woman, highly recommend. Pranita, you're a favourite now. 😄
THE ONLY THING I HATE ABOUT THE CLASS is not being able to find a suitable company where I can practice and use everything that I have learnt in the classes. Every session is so engaging, it fills you with enthusiasm and eagerness to utilise whatever Pranita has taught. She is extremely patient and answers everything and I would say one of the best mentors I have ever encountered. Classes can get lengthy at times. Sometimes, we drift off topic too, but everything that is discussed is informative and sharing of experiences by everyone. I will give you one reason why YOU SHOULD JOIN THE CLASS — If you want your resume to stand out and be chosen, you got to enroll. Later, when you are selected for the job, YOU WILL NEED THE SKILLS.
Had an incredible strategy session with Pranita. It's rare to find someone who can strip away the jargon and speak so clearly about the 'on-the-ground' reality of brand building in India. Her insights on identifying high-intent clients and simplifying the strategy pitch were a total game-changer for my perspective. She's a powerhouse of practical knowledge!
Attended Pranita's Strategy Batch and it was genuinely amazing. The way she teaches strategy, explains concepts, and makes you actually think beyond surface-level ideas is something I really loved. But the best part honestly was the homework, practice sessions, and brainstorming exercises she makes us do. It pushes you to think creatively and strategically instead of just passively listening. That practical approach makes such a huge difference. Every session felt engaging, insightful, and super valuable. You can clearly see the effort, knowledge, and thought she puts into everything. Pranita, you're genuinely amazing at what you do!
I always thought I knew brand strategy. Turns out, I barely knew 5% of it. Taking the Brand Strategy course with you was a much-needed reality check. I didn't just learn what brand strategy is, I learned what it isn't (trust me that clarity is just as important). What I loved most? It wasn't a textbook-heavy, jargon-filled course. We spoke about everything from advertising and real-world strategy to office politics, decision-making, and the messy parts no one talks about. It was insightful, practical, and refreshingly honest.
As a performance marketing professional, even after doing everything right, I couldn't really reach/talk to my TG, but after the strategy batch, my mind automatically started to realise that performance marketing is not about just numbers. You get to understand how the communication actually works. Pranita really hand-holds at every step. And the community is the bonus. Would 100% recommend to every marketing professional.
Pranita's course is different from all other courses. It's LITERALLY hands-on. You'll understand what you're doing and why you're doing it. The batch has limited number of people so that there is enough time for everyone to discuss their doubts. Her understanding of brands is supreme.
Being an entry level individual I liked your session. It was insightful and there was a comfortable but progressive environment in the class. Unlike other sessions, you gave complete time and effort to make us understand things.
I really love the atmosphere you have created — super comfortable, we brainstorm together, and the insights you share are great. Overall it's ahh-mazing.
The Brand Strategy Course is easy to learn and impossible to forget! It is perfect for people who run their own business, those working with other brands, copywriters, or anyone in the business of growing a business. Pranita's insights and teaching style is the cherry on the top!
This has been the most eye-opening course I've taken till now. I've never looked at a brand through this lens. It is super fun and this will set me apart in my job applications too. Thanks Pranita, you're a creative mastermind!
Seats are limited · next cohort opens Nov 4, 2026
30 seats · cohort opens Nov 4, 2026
